Hey, Kev here and this is my monthly digest of how you can simply, communicate better. Whether it’s managing up, managing direct reports, trying to communicate your emotions to your partner– there’s always a way we can Say It Better!
Let’s be real: March is a mess. Legislators are yelling. Opinions somehow become headlines (especially in this current environment of journalism and politics 🥴). So much happening this month… Women’s History Month commemorates, and boom all of a sudden everyone’s posting something “empowering.” The problem? Most of it doesn’t land. It’s just pure yapping.
If you’re a CEO or a newly elected official trying to lead with clarity, this is the month that tells you: is your voice cutting through—or just adding to that chaos?
Why you sound generic..
You’d think with all the consultants, comms teams, and workshops, leaders would sound… well, like themselves.
But walk into any March press moment, and you see the same thing: smart, passionate people who, on camera, sound like they’re reading the same teleprompter everyone else is.
“We’re committed to equity.”
“Listening to all sides.”
“Progress is our priority.”
Blah. Empty. Forgettable. My personal recommendation? Lean into your wins, lean into righting your wrongs, don’t say the obvious thing out loud if you can!
How to Say It Better
Speak with intention. Not volume.
Pick the conversations you want to lead. Don’t chase every headline.
Be specific. Don’t rely on vague statements. Give context, invite responses.
Check in. Make sure your message lands. Ask: “What’s your understanding here?” instead of “Does that make sense?”
Pro tip: Nobody says it, but you don’t lose credibility in scandals. You lose it slowly, one chopped-up quote at a time, one soundbite at a time, whenever your story gets hijacked or ignored. Don’t believe me? Ask Bill Clinton who’s approval ratings soared even after his Monica Lewinsky scandal or Marion Barry who won re-election as Mayor even after being jailed 🫣
